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We collect the following types of information about you:
Information you provide us directly: We ask for certain information such as your username, first and last name, birthdate, address, phone number, email address, and your usernames and passwords associated with third-party services (such as Instagram) when you register for a Sincerely account, or if you correspond with us. We may also retain any messages you send through the Service, and may collect photos and other information you provide in User Content you post to the Service. We ask for your credit card number or PayPal account details when you make a purchase. We use this information: to operate, maintain, and provide to you the features and functionality of the Service; to respond to your inquiries; to fulfill your purchase; to allow you to participate in sweepstakes and similar promotions and to administer such activities; and to personalize your experience on the Services.
Information we may receive from third parties: We may receive information about you from third parties. For example, if you access our websites or Service through a third-party connection or log-in through Instagram, Twitter, Facebook Connect or other third-party service, by “following,” “liking,” adding the Sincerely application, linking your account to the Sincerely Service, etc., that third party may pass personal information about you to Sincerely, including without limitation, your name, birthday, gender, user ID number, user ID number of your friends, the email address associated that account, your profile picture, your physical location, and an access token to authenticate to the third-party service. We use this information for the same purposes that we use personal information that you provide to us directly, as well as to allow you to login to the Service and to facilitate social sharing functionality. We may also collect additional information regarding your hobbies, interests or "likes" that you make available through your profile on the third-party service, any other information that you have permitted the third party to share with us, and any information you have made public in connection with that service. We may use the additional information to suggest content to you that we believe you will find interesting. We may group this information with your personal information, in which case we will treat the combined information as personal information.
Address Book: If you add a friend to your “Address Book” on the Service, we collect the friend’s name, address, telephone number and email address. You may manually enter this information into the Address Book, or use the “Import” feature to import contacts information from your device or from an account that you have with a third-party service. We use Address Book information to provide to you the features and functionality of the Service, for example, allowing you to send a gift or postcard to your friend.
Friend list: If you allow us access to your friends list, your friends’ user IDs, and your connection to those friends, may be used and stored to make your experience more social, and to allow you to invite your friends to use our Service as well as provide you with updates if and when your friends join Sincerely. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Sincerely Service. You may also unlink your third-party account from the Service by adjusting your settings on the third-party service.
Inviting a friend to use Sincerely from the Invitation feature: If you choose to use our invitation service to tell a friend about the Service, we will ask you for information needed to send the invitation, such as your friend's name and email address. We will automatically send your friend an email or instant message inviting him or her to visit or download the Service. We may, from time to time, continue to send messages to your friend as a reminder of your invitation. If your friend has not registered with the Service after we have contacted them on 2 occasions, we will stop sending your friend messages and will delete his or her information.
Analytics information: We may directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit, newsletters you read, and other information that assists us in improving the Service.
Demographic Information: We may also collect other types of information demographic information, such as your gender, hobbies, occupation, and entertainment preferences information. This demographic information may be associated with your personal information .
Cookies information: When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Sincerely help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.
Log file information: Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.
Clear gifs/web beacons information: When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information is allows for more accurate reporting and improvement of the Service.
Device identifiers: When you access the Service by or through a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Sincerely. A device identifier may convey information to us about how you browse and use the Service. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Service. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.
Location data: When you access the Service by or through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.
Commercial and marketing communications and materials: We use the information we collect or receive to communicate directly with you. We may send you emails containing newsletters, promotions and special offers for our own, or third party, products or services. In addition, we may permit our group companies (including any parent, subsidiaries and affiliates) to market directly to you. We may also send sample products or promotional materials to any address you have provided to us, whether your address, or an address belonging to someone to whom you have sent a product through the Service. If you do not want to receive such email messages or promotional materials, you will be given the option to opt out or change your preferences. We also use your information to send you Service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). You may not opt out of Service-related e-mails.
For our business purposes: We may use personal information or Other Information for our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying the Service, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
We will not rent or sell your information to third parties outside Sincerely and its group companies (including any parent, subsidiaries and affiliates) without your consent, except as noted below:
Who we may share your information with: We may share your information with third-party business partners and service providers, which may include, without limitation, payment processors, photo printers, data hosting services and/or advertising support services. Sincerely may share information with such third parties for a variety of purposes such as providing, maintaining, improving, customizing, promoting and/or expanding the Service, our products and services or the products and services of third parties.
For example, we may share your name and address with third-party business partners for the purpose of sending you product samples or promotional materials. You may opt out of receiving such samples or promotional materials by contacting us at firstname.lastname@example.org with your request.
We may also from time to time disclose certain personal information (e.g., names, postal addresses and non-sensitive transactional information, such as your purchase history, amounts paid and products ordered) to direct marketing companies for trade or rental purposes. You may opt out of this disclosure as described below.
Your California Privacy Rights. In certain circumstances under California law, consumer customers of Sincerely are entitled to certain information regarding any personal information (as defined by applicable California laws) we may share with direct marketing companies. Generally speaking, personal information is defined under California law as information that identifies specifics about an individual and can be used to identify, contact or locate an individual. Examples might include an individual’s name, mailing address, telephone number, mobile phone number, email address and other identification and contact information. If you are an eligible Sincerely customer and would like to receive a list detailing the types of personal information we share with direct marketing companies, as well as the names and addresses of all direct marketing companies to which we provide your personal information, please email us at email@example.com. We will respond to any request for information at such email address within thirty (30) days.
In addition, we may share your personal information with third parties when you provide us with consent to do so. For example, if you choose to participate in sweepstakes and similar promotions, we may share your information with the promotion’s sponsors and/or as may otherwise be disclosed to you when you elect to register. Likewise, if you decide to send a gift, postcard, invitation or other message through the Service, we may also use your information to identify you to the intended recipient.
Who you may choose to share your User Content with: Any information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public, as controlled by any applicable privacy settings. To change your privacy settings on the Service, please change your account settings. Subject to your account and privacy settings, any User Content that you make public is searchable by other Users. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information. Sincerely allows you to share your address and location information with other Users of the Service. You can choose who you share this information with by adjusting your settings in “Account.”
What happens in the event of a change of control: We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and other user information related to the Service may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.
Sharing certain service type information we collect about you: We may share certain service type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.): (i) with our third-party business partners for the purposes described in the section above on “How We Collect and Use Information.” We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.
Keeping your information safe: Sincerely cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Service. The personal information that you provide to us is stored on servers, which are located in secured facilities with restricted access, and protected by protocols and procedures designed to ensure the security of such information. In addition, we restrict access to personal information to Sincerely employees, independent contractors and agents who need to know this information in order to develop, operate and maintain the Service. All Sincerely personnel who have access to this information are trained in the maintenance and security of such information. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Sincerely, at all times. However, Sincerely cannot ensure or warrant the security of any information you transmit to Sincerely or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. You acknowledge and agree that you use, and provide information to, the Service at your own risk. Your privacy settings may also be affected by changes to the functionality of third party sites and services that you add to the Sincerely Service, such as social networks. Sincerely is not responsible for the functionality or security measures of any third party.
Compromise of information: In the event that any information under our control is compromised as a result of a breach of security, Sincerely will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
You control your account information and settings: You may update your account information and email-communication preferences at any time by logging into your account and changing your account settings. You can also stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications or by contacting us at firstname.lastname@example.org. We make every effort to promptly process all unsubscribe requests. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). If you have any questions about reviewing or modifying your account information, you can contact us directly at email@example.com.
Opting out of collection of your information for Tracking / Advertising: Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents Sincerely or its business partners from tracking your browser’s activities in relation to the Service, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Service. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at firstname.lastname@example.org.
We will share some of the information we collect from you upon install of the mobile app with vendors and other service providers who are engaged by or working with us in connection with the operation of the services we provide to you and/or for analytics purposes which may require the reproduction and display of such information in an aggregated and anonymized manner such that will not in any way identify you.
How long we keep your User Content: Following termination or deactivation of your User account, or a request to delete personal information, Sincerely may retain your personal information and User Content for a commercially reasonable time for backup, archival, audit purposes, or fraud prevention activities.
Sincerely does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at email@example.com.